Can’t stop eating? Feel like you are trapped by food? Stop worrying, a magic Weight Loss drug has been discovered. Your obesity problem will be gone and all those extra pounds will be shed. Hoodia truly is the ultimate all-natural weight-loss drug that will actually kill your desire to eat. Extracted from Hoodia Gordonii, a cactus-like plant that grows in the wild in the desert regions of South Africa, Angola, Namibia and Botswana, it has the potential to provide relief to all those suffering due to weight problems. The world’s search for a miracle obesity cure has come to and end. Hoodia is the final frontier for fighting obesity without side effects.
History of Hoodia
For ages, the Xhomani San Bushmen who live in and around the Kalahari desert in South Africa have been eating the Hoodia plant before setting out on their long hunting expeditions in order to keep the hunger-wolf away for days at a stretch. Their long-kept secret has escaped and quickly spread across the globe as the best natural appetite suppressant and Weight Loss drug.
The <tag>Hoodia</tag> plant also very widely known by its Latin name, Hoodia Gordonii, than its many alternative names, which include Xhooba or Xhoba, Ikhooba, Ghaap, Hoodia cactus, South African desert cactus, Bushman’s Hat, Queen of Namib and so on. Although it has remarkable similarities with cactus, it does not belong to the cactus family of plants. Its green and upright stem is succulent, grows up to a meter in height and bears large flesh-colored or pale, purple flowers with a strong unpleasant smell. The plant also tastes quite bitter. Like many of the Hoodia species - there are at least 13 known species - Hoodia Gordonii is a protected plant in the areas extending from central Namibia to southern Angola. In the extremely high temperatures and arid climate there, it matures after several years of growth. Normally, the plant is ready to be harvested at the age of about five years, when it begins to flower.
If you attempt to grow Hoodia Gordonii in your backyard, you will not succeed. Many people have already made such futile attempts to grow it in USA, Mexico, China as well as other countries. However, the plant needs the exact soil and climatic conditions that are prevalent in the Kalahari Desert regions, where it thrives naturally.
As early as 1937, a Dutch anthropologist who studied the life of San Bushmen of South Africa, observed during his study that these people would eat Hoodia Gordonii for suppressing their appetite. In 1963, some of the scientists at the Council of Scientific and Industrial Research (CSIR) conducted lab studies on the effect of Hoodia on rats and proved that the plant did in fact possess weight-reducing properties.
Isolating and licensing the appetite suppressant
Later, in 1977, the CSIR scientists isolated a new molecule from Hoodia Gordonii, which was given the name P 57. This new molecule had been proven to be the appetite-suppressing molecule. The CSIR patented P 57 in 1997 and then sold the license to Phytopharm, a bio-pharmaceutical company located in Cambridgeshire, United Kingdom. In turn, Phytopharm entered into an agreement in 1998 with the largest pharmaceutical company of the world, Pfizer, based in New York, to collaborate in order to in order to isolate the active ingredients responsible for the Hoodia working as an appetite suppressant. Pfizer, with this collaboration, wanted to develop and market an anti-obesity drug and undertook clinical studies in this connection, which continued quite successfully, until 2003.
However, Pfizer returned the rights of P 57 in July that year. Perhaps Pfizer wanted to synthesize P 57 and commercially produce synthetic P 57 and market it, but as the costs involved in the process were prohibitive, it withdrew from the project. Phytopharm later tied up with Unilever with the intention of marketing an obesity drug based on Hoodia extracts.
How Hoodia works
Although it sounds like a miracle drug, it is not too difficult to understand how it works. The active ingredient P 57 in Hoodia Gordonii works just like when you eat. Whenever you take in food, the levels of your blood glucose rise in your body and the nerve cells in your mid-brain, the hypothalamus, recognize the raised blood sugar levels to give you a feeling of having satisfied your appetite. Now what happens when you take Hoodia Gordonii, which has the molecule P 57 in it, is very similar. Since P 57 is about 10,000 times as active as glucose, your brain senses its high glucose activity and triggers its nerve cells to make you feel full, even though you have not really eaten any food. P 57 thus deceives your brain into thinking that you have had your fill, without even a morsel actually getting into your stomach. In other words, P 57 effectively stifles your appetite and so you don’t feel like eating for considerably long stretches of time.
Phytopharm conducted clinical studies on obese people who were put on P 57 extracted from Hoodia Gordonii and found that their food intake came down by about 1000 calories a day. You can very well estimate that over the long term, this decrease in the amount of food eaten will have a huge effect on body weight as well.
In the last few years, therefore, the demand for Hoodia Gordonii has been on the upswing. And so has been its hype. In 2002, in recognition of the ownership rights of the San tribesmen over the Hoodia plant and the ingredients derived from it, the CSIR even granted them a percentage of the profits accruing from the marketing and sale of Hoodia and its products. Due to this, as the Hoodia sales keep increasing, these indigenous Bushmen of South Africa, impoverished for ages, will no longer suffer from poverty from the overwhelming amount of royalties paid them due to the popularity of Hoodia products.
The hype begins
In 2003, with the BBC program on Hoodia Gordonii, the hype in the media kicked off and the very next year the “60 minutes” program on CBS celebrated its beneficial property of being a natural drug for suppressing appetite. Numerous people started taking interest in the widespread media exposure that Hoodia Gordonii received in the few years that followed. With that, many companies clamored for the opportunity to market it and make money.
Unilever, under an agreement with Phytopharm, started marketing shakes and diet-bars containing Hoodia Gordonii, in 2004. And in July 2006, another company introduced into the market Hoodia-lollipops under the brand name PowerPops. There are of course several other companies, a few of them authorized but most others with counterfeit products, trying to cash in on the growing reputation of Hoodia Gordonii. Countless people wanting to Lose Weight have perhaps spent their hard-earned money on the so-called Hoodia Gordonii-enhanced products only to realize that they spent their money on counterfeit products. Their experience means that you must be extra vigilant when choosing your Hoodia products. Read the label to verify that it has genuine Hoodia Gordonii or P 57 before purchasing.
Phytopharm currently has the sole and exclusive license to market Hoodia Gordonii as a Weight Loss product. With the help of its contract with Unilever, Phytopharm expects to begin marking more products containing P57 as a major ingredient some time in 2008. In the meantime, there are a few authentic shakes, diet bars and PowerPops available to help you eat less. Phytopharm has cornered most of the Hoodia Gordonii available now and in the near future for harvesting. Even the small quantities of Hoodia Gordonii that is outside the control of Phytopaharm cannot be taken without a permit granted by CITES (the Convention on the International Trade in Endangered Species of Wild Fauna and Flora).
Hoodia versus other Weight Loss supplements
Hoodia Gordonii products are available in the market as supplements, but are very often counterfeit or and contain other less desirable and unnatural appetite suppressants. It is important to verify that the supplements you purchase are made from pure Hoodia Gordonii. There are a number of other Weight Loss supplements you will find on the shelves that claim to help you Lose Weight. You may wonder whether Hoodia Gordonii works in the same manner as the other available diet pills for Weight Loss.
See, for any Weight Loss to occur, what you have to do is burn more calories than you take in via food. The larger the difference between the number of calories consumed and the number of calories expended, the greater the loss in weight, because that much fat has to be burnt by way of compensating the difference. The amount you put in and the amount you take out will determine your net gain or loss to your account. It is as simple as that. It is possible for you to Lose Weight if you are consistent in doing two things, namely, (a) reduce your calorie intake, either by drastically reducing your food intake, or by sticking to a low-calorie diet, and (b) increase the burning of your calories, either by taking up some vigorous physical exercise on a regular basis or by using diet pills, which most people consider to be the easier option. Nevertheless, as per the experience of most people who use diet pills, their undesirable or harmful side effects make life more miserable than ever before.
Quite differently though, Hoodia Gordonii also works on the principle of burning more calories than those taken in. It just takes away your desire for food by making you feel full even when you have not eaten at all. That means your calorie intake will considerably go down, resulting in some of your accumulated body fat being used up for the energy required for you leading an active life, which translates into Weight Loss. Put differently, you perhaps continue to burn the same number of calories as before, but because you don’t take in as many calories as before due to lack of appetite, thanks to Hoodia Gordonii, you experience a net loss in your calorie account. This results in your losing weight.
There is an added advantage in taking Hoodia Gordonii over other available Weight Loss supplements. It does not have any side effects whatsoever - much unlike in the case of normal diet pills. The San Bushmen of the Kalahari Desert do not experience any discomfort, any pain or any after-effects when they eat the innards of the Hoodia plant. And neither will you. Incidentally, if at all you happen to go to the Kalahari Desert and get hold of the real Hoodia Gordonii plant, first remove its spine and peel off its outer skin, before eating the inside part of the plant, which alone contains the P 57 molecule, the active ingredient that curbs your appetite. This point is also important when searching for Hoodia products on the market. You want to be sure that they use only the insides of the plant.
Case studies proving Hoodia works
While investigating the Hoodia Gordonii story, two journalists, each working for a different employer, gave a vivid account of their experiences, which strongly support the role that Hoodia Gordonii plays in suppressing appetite. Tom Mangold’s report (which was aired on the BBC in 2003) states that he and his camera operator ate about a half-a-banana size part of Hoodia Gordonii somewhere in the Kalahari Desert one evening, and soon after felt full. Both of them felt very good about the experience of eating the plant and did not think of food at all for almost four hours as they drove down all the way to Cape Town. In fact, they skipped the dinner that night and the breakfast the following morning, because their brains did not trigger the message of hunger. Their normal appetite returned gradually, but only after about 24 hours. In 2004, CBS reporter Leslie Stahl said that she felt no after-effects of eating Hoodia Gordonii. She felt “no funny taste in her mouth, no queasy stomach, and no racing heart.” And she did not feel hungry at all for the entire day that day, after eating this magic appetite-killing plant. The appetite suppressant powers of Hoodia Gordonii cannot be attested better.
Phytopharm has also conducted a double-blind clinical study on two groups of healthy but overweight people, in 2001, to study the effects of P 57 extracted from Hoodia gordonii. One group was given P 57 and the other just a placebo. The study revealed that the group that received P 57 showed a significant reduction in calorie intake as well as in body fat, but did not experience any undesirable side effects. The people in the P 57 group on an average consumed 1000 fewer calories per day than those in the placebo-group, which was a significant difference that has to be attributed to the powers of Hoodia Gordonii.
The two journalists, Tom Mongard and Leslie Stahl, only confirmed by direct experience what Phytopharm had known earlier through its clinical study. There is no dispute about the effectiveness of Hoodia gordonii as a powerful means of staving off appetite. There is no doubt that with suppressed appetite you tend to take in less than normal calories. There cannot be any question about the fact that Hoodia Gordonii thus helps not just in the prevention of weight gain but actually promotes Weight Loss. What is more, it does not produce any adverse side effects. Hoodia gordonii is therefore absolutely safe.
Hoodia Gordonii provides an easy solution to all those millions of overweight and obese people, who adopt desperate measures of dieting and exercise for Weight Loss, but fail due to the lack of will power or consistency. They won’t have to fight any untimely cravings for snacks and food items, if they take Hoodia gordonii, as it successfully curbs their appetite for long periods. Several others who at first succeed in shedding some weight in a short time span by taking one crash course or the other, but later gain back all the weight with full force once they stop that course, also stand to benefit from Hoodia Gordonii, as it offers a long-term solution. And those others that suffer more from the side effects of a badly conceived Weight Loss program than their overweight find in Hoodia gordonii a safe bet, as it is a completely natural substance free from any adverse effects.
Now that you need no more convincing about the miracle powers of Hoodia Gordonii, you might like to get some advice on how to procure genuine Hoodia gordonii. Look for new products offered by Unilever in 2008, or purchase PowerPops, supplements or shakes with Hoodia in the meantime. But if you are impatient, you want to lay your hands on any Hoodia Gordonii supplements that are not counterfeit, then make sure that the Hoodia Gordonii you buy comes from the heart of the plant harvested in the desert regions of the Kalahari, in South Africa. The product should contain only the inner part, but should not include the spine or the skin of the plant. Remember, only the heart of Hoodia Gordonii holds the active molecule P 57 - the miracle appetite suppressant.
For the best prices on 100% pure Hoodia please click here…